Who we are

What makes us tick is when we get as engaged, enthused and driven by our clients’ business as they (hopefully) are. We have chosen to focus on the life science sector, because health matters to us. This is a point where our professional engagement meets our personal values.

We have both global and local experience from having worked in communication/PR agencies, as well as pharmaceutical and biotech companies for 13 years.

Mia Ekdahl – CEO / ConsultantMia Ekdahl, CEO / Consultant

Mia is a skilled communications professional with a wide range of experience from mainly the life science arena. Before starting her own consultancy business 10 years ago, Mia worked in several PR and communications agencies. She has worked with strategic as well as operational communication issues, issues management and agency evaluations across pharma, biotech and medtech companies. Since 2004 Mia has acted as part-time in-house global communications manager at AstraZeneca within n a number of different therapy areas. Her long experience from working internationally combined with a passion for travelling near and far, has made her view cultural differences as tantalising, rather than as hurdles. 

Carolin Wiken, ConsultantCarolin Wiken - Consultant

Carolin previously worked as Communications & PR Manager at Pharmacia and Pfizer in 2001-2007, including brands such as Viagra, Detrusitol and Xalatan. Spinn award silver medal winner for an overactive bladder awareness campaign in 2006, Carolin has vast experience from market PR with in as well Rx as OTC products. Carolin worked as Healthcare practice leader at Diplomat Communications from 2007-2010.

Anna Hedman – AdministratorAnna Hedman, Administrator

Law student with background as a project manager in the music industry. Coordinated projects as Popkollo and a variety of events in different venues. Anna also worked with P3 Gold, Roskilde festival and Gothenburg Culture Festival for several years.